Secured Presents: West to East with Joelle Hushen

Welcome to Secured Presents: West to East, a 45+ episode series filmed live at ISC West where we bring the biggest voices in security into real, unfiltered conversations.

In this episode, we're joined by Joelle Hushen, Founder & President of the NICP and the US CPTED Association.

In this episode, we dive into:

• What CPTED (Crime Prevention Through Environmental Design) actually is — and why it matters
• The four core principles: natural surveillance, natural access control, territorial reinforcement, and maintenance
• How cities like Buffalo, Baltimore, and Fort Wayne reduced crime by applying CPTED
• Why the FAA, Amazon, and NYPD's counterterrorism unit have all adopted it
• The bridge between architecture, criminology, and physical security — and why design-friendly safety beats a prison aesthetic every time

This conversation will change the way you think about the spaces you build, secure, and operate in.

This series is about more than trends. It's about capturing an industry in motion.

Let us know in the comments: Are we designing our environments to prevent crime — or just reacting after the fact?